En las ultimas semanas hubo algo de especulación sobre la forma como la compañía Nipona participaría en el evento más grande de los videojuegos a nivel mundial, especialmente si se tiene en cuenta los cambios que se dieron el año pasado. Hoy a través de un gracioso video revelaron sus cartas.

Como no todos tienen el tiempo (o saben inglés) este es un resumen de los puntos más importantes:

- No habrá conferencia en vivo, pero si una presentación en video llamada “Evento Digital de Nintendo” será el martes 10 de junio a las 9am PST (11am hora de Colombia)

- Realizarán un torneo de Super Smash Bros en el teatro Nokia, con 16 de los mejores jugadores de la franquicia, y varios torneos pequeños entre los invitados al evento

- De forma similar a lo que hicieron en el 2013, en varios Best Buys a través de los Estados Unidos se realizarán también torneos con la versión de demostración del juego

- Durante toda feria, las personas del Tree House realizarán streaming de los juegos que la compañía tenga disponible en sus stands, para que no solo los asistentes puedan apreciarlos

Parece que la apuesta de Nintendo sigue estando enfocada en incluir la mayor cantidad de personas posible, sin incurrir en demasiados costos. La idea de no hacer conferencia en vivo nuevamente puede ser controvertida pues reduce el impacto de los anuncios, pero al mismo tiempo les permite controlar mejor la información que suministran.

Si quieren ver la forma como se compartieron estos detalles, los invito a que vean el divertido video que la empresa mostró el día de hoy y lean el comunicado de prensa.

REDMOND, Wash.--(BUSINESS WIRE)-- Over the last few years, Nintendo has repeatedly reinvented its approach to E3 by creating unique ways to break news and get fans at home involved in the fun, while also offering great experiences for on-site attendees. That mission continues in 2014 as Nintendo offers a series of new channels to communicate news directly to its key audiences, including fans, media, analysts, investors and business partners. This includes a new format for unveiling news: the Nintendo Digital Event; a Super Smash Bros. tournament; a full slate of live, in-depth game demos from the Nintendo booth; and an opportunity for fans to play Super Smash Bros. for Wii U for the first time at their local Best Buy.
"We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers and partners," said Reggie Fils-Aime, Nintendo of America's president and chief operating officer. "So, whether you're attending E3 in person or joining online, there's an amazing lineup of games, experiences and events coming your way."
At E3 2014, Nintendo will offer four unique experiences, all under the unifying banner of "Play Nintendo."
Super Smash Bros. Invitational
2014 will see the arrival of not one, but two new Super Smash Bros. games: Super Smash Bros. for Nintendo 3DS and Super Smash Bros. for Wii U. To commemorate this occasion, Nintendo is inviting 16 highly skilled Super Smash Bros. players to the NOKIA Theatre L.A. LIVE in Los Angeles to compete in a Super Smash Bros. for Wii U tournament. Thousands of fans in the audience and countless more watching a live stream online will see new Super Smash Bros. characters clash with existing favorites in action for the first time. More important than declaring a winner, however, this event is a celebration of all things Super Smash Bros., and a great way for new and veteran fans to take part in a tribute to this legendary franchise. More information about the 16 invited participants in the tournament, the identity of the announcers, and how fans of the franchise can view the tournament in person and via webcast, will be communicated shortly.
Nintendo Digital Event
Every year, Nintendo looks for the best way to show its games and share its news with fans, media and other key audiences. In 2013, Nintendo decided to forgo a traditional press conference and use a video - in that case a Nintendo Direct - to share its news from E3. The company is building on that approach at E3 2014 with the "Nintendo Digital Event," a new kind of video program that will reveal and provide further detail about the gaming experiences on the way for Nintendo platforms in 2014 and beyond. The Nintendo Digital Event will air at 9 a.m. PT on Tuesday, June 10.
Nintendo Treehouse: Live @ E3
This year, Nintendo will offer fans a deeper look at Nintendo's biggest games of E3, with information directly from the source. The "Treehouse," the Product Development department at Nintendo of America, will provide in-depth game demos live and unscripted from Nintendo's booth. This new program will be live streamed during all hours of the E3 show. Fans can get settled in, open their browsers and experience the Nintendo games at E3 like never before.
Super Smash Bros. Smash Fest @ Best Buy
In 2013, Nintendo broke new ground by expanding its E3 activities outside of the walls of the Los Angeles Convention Center and letting fans play some of the games being played on the show floor at participating Best Buy stores. The partnership between Nintendo and Best Buy continues in 2014 and will mark the first time around the world that fans have had the opportunity to get their hands on Super Smash Bros. for Wii U.
More details about each event, including dates, times, locations and game content will be revealed shortly. To follow all of Nintendo's E3 activities, keep an eye on Nintendo's Facebook page, Twitter feed and YouTube channel. Or visit http://e3.nintendo.com.